Author:
Carmoy, Hervé de.
Imprint:Cambridge, Mass. : B. Blackwell, 1990.
Descriptionvi, 238 p. ; 23 cm.
Note:Translation of: Stratégie bancaire.
Bibliography Note:Includes bibliographical references and index.
Note:"An excellent introduction to the dramatic transition that has been occurring in the financial services industry since 1960. The massive deregulation of the industry in the US, especially since 1980, coupled with the increasing globalization of national economies, makes this book a timely and important contribution. The author's well-known expertise in strategic management provides the framework for analysis of the implementation issues raised by the rapid changes in the industry. The message of the author is clear: it is imperative that such issues be successfully addressed from a global strategy view if we are to avoid a recurrence of the depression of the 1930s. There is an almost insatiable appetite for technical literature that speaks understandably and eloquently, as this book does, to the increasing integration of the world economies." - Choice review
