Conquering global markets : secrets from the world's most successful multinationals / Nancy A. Hubbard.

Author: Hubbard, Nancy, 1963-

ImprintHoundmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.

Descriptionxi, 228 p. : ill. ; 24 cm

Note:The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Nonequity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.

Bibliography Note:Includes bibliographical references (pages 202-215) and andex.

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