Author:
Fletcher, Winston.
Imprint:Oxford ; New York : Oxford University Press, c2010.
Description140 p. : ill. ; 18 cm.
Note:What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
Bibliography Note:Includes bibliographical references and index.
