Mastering the art of corporate reinvention [videorecording].

Contributor Greenfield, Jeff.

Imprint:Princeton, N.J. : Films for the Humanities & Sciences, c2000.

Description1 videodisc (57 min.) : sd., col. ; 4 3/4 in.

Note:Title from container.

Note:"A production of WTTW/Chicago"--Container.

Note:Chairman and CEO Gordon Bethune engineered the turnaround that moved Continental Airlines from worst to first. Former Honeywell International CEO Michael Bonsignore brokered a merger with Allied Signal to create a $26-billion colossus. In this program, these two masters of corporate reinvention share their views on customer service, mergers, and workforce inspiration.

Note : PerformerHosted by Jeff Greenfield.

System Details NotesDVD.

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