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|
|
|
Leader |
LDR
|
|
cam a 00 |
|
Control # |
1
|
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95011297 |
|
Control # Id |
3
|
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DLC |
|
Date |
5
|
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20190911110539.0 |
|
Fixed Data |
8
|
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950508s1996 ilu b 001 0 eng |
|
LC Card |
10
|
|
$a 95011297 |
|
ISBN |
20
|
|
$a0844230146 (alk. paper) |
|
Obsolete |
39
|
|
$a210630$cTLC |
|
Cat. Source |
40
|
|
$aDLC$cDLC$dDLC |
|
LC Call |
50
|
00 |
$aHF5821$b.B53 1996 |
|
Dewey Class |
82
|
00 |
$a659.1$220 |
|
ME:Pers Name |
100
|
1 |
$aBogart, Leo. |
|
Title |
245
|
10 |
$aStrategy in advertising :$bmatching media and messages to markets and motivations /$cLeo Bogart. |
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Edition |
250
|
|
$a3rd ed. |
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Imprint |
260
|
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$aLincolnwood, IL :$bNTC Business Books,$cc1996. |
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Phys Descrpt |
300
|
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$axxi, 374 p. ;$c24 cm. |
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Note:Bibliog |
504
|
|
$aIncludes bibliographical references (p. 315-361) and index. |
|
Local Note |
590
|
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$aRecommended in Best Books for Academic Libraries |
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Subj:Topical |
650
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0 |
$aAdvertising. |
