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Leader |
LDR
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cam a 00 |
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Control # |
1
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99041179 |
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Control # Id |
3
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DLC |
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Date |
5
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20210929164004.0 |
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Fixed Data |
8
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990729s1999 nju b 001 0 eng |
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LC Card |
10
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$a 99041179 |
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ISBN |
20
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$a0805830987 (cloth) |
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ISBN |
20
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$a0805830995 (pbk.) |
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Obsolete |
39
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$a211587$cTLC |
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Cat. Source |
40
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$aDLC$cDLC$dDLC |
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Authen. Ctr. |
42
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$apcc |
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LC Call |
50
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00 |
$aHE8700.65$b.W42 2000 |
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Dewey Class |
82
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00 |
$a384.54/3$221 |
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ME:Pers Name |
100
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1 |
$aWebster, James G. |
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Title |
245
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10 |
$aRatings analysis :$bthe theory and practice of audience research /$cJames G. Webster, Patricia F. Phalen, Lawrence W. Lichty. |
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Edition |
250
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$a2nd ed. |
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Imprint |
260
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$aMahwah, NJ :$bLawrence Erlbaum Associates,$c2000. |
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Phys Descrpt |
300
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$ax, 282 p. ;$c24 cm. |
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Series:Title |
440
|
0 |
$aLEA's communication series |
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Note:Bibliog |
504
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$aIncludes bibliographical references and index. |
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Subj:Topical |
650
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0 |
$aTelevision programs$xRatings$xMethodology. |
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Subj:Topical |
650
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0 |
$aTelevision viewers. |
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Subj:Topical |
650
|
0 |
$aRadio programs$xRatings$xMethodology. |
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Subj:Topical |
650
|
0 |
$aRadio audiences. |
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AE:Pers Name |
700
|
1 |
$aPhalen, Patricia F. |
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AE:Pers Name |
700
|
1 |
$aLichty, Lawrence Wilson. |
