|
|
|
|
|
Leader |
LDR
|
|
cam a 00 |
|
Control # |
1
|
|
hbl99025426 |
|
Control # Id |
3
|
|
GCG |
|
Date |
5
|
|
20200503212035.0 |
|
Fixed Data |
8
|
|
050428s2005 enka b 001 0 eng |
|
LC Card |
10
|
|
$a 2005012353 |
|
ISBN |
20
|
|
$a0199274894 |
|
Obsolete |
39
|
|
$a240381$cTLC |
|
Cat. Source |
40
|
|
$aDLC$cDLC$dDLC$dGCG |
|
Authen. Ctr. |
42
|
|
$apcc |
|
LC Call |
50
|
00 |
$aHF5438.5$b.P475 2005 |
|
Dewey Class |
82
|
00 |
$a659.1$222 |
|
ME:Pers Name |
100
|
1 |
$aPercy, Larry. |
|
Title |
245
|
10 |
$aStrategic advertising management /$cLarry Percy, Richard Elliott. |
|
Edition |
250
|
|
$a2nd ed. |
|
Imprint |
260
|
|
$aOxford ;$aNew York, N.Y. :$bOxford University Press,$cc2005. |
|
Phys Descrpt |
300
|
|
$axviii, 335 p., 10 p. of col. plates :$bill. ;$c25 cm. |
|
Note:Bibliog |
504
|
|
$aIncludes bibliographical references and index. |
|
Note:Bibliog |
504
|
|
$aIncludes bibliographical references and index. |
|
Local Note |
590
|
|
$aRecommended in Resources for College Libraries |
|
Subj:Topical |
650
|
0 |
$aSales promotion. |
|
Subj:Topical |
650
|
0 |
$aAdvertising$xManagement. |
|
Subj:Topical |
650
|
0 |
$aStrategic planning. |
|
Subj:Topical |
650
|
0 |
$aCommunication in marketing. |
|
AE:Pers Name |
700
|
1 |
$aElliott, Richard. |
