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Leader |
LDR
|
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cam a 00 |
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Control # |
1
|
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2006005852 |
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Control # Id |
3
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DLC |
|
Date |
5
|
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20200626123257.0 |
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Fixed Data |
8
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060221s2007 nyua b 001 0 eng |
|
LC Card |
10
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$a 2006005852 |
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ISBN |
20
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$a0765617382 (cloth : alk. paper) |
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Obsolete |
39
|
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$a241031$cTLC |
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Cat. Source |
40
|
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$aDLC$cDLC$dDLC |
|
Authen. Ctr. |
42
|
|
$apcc |
|
LC Call |
50
|
00 |
$aHF5823$b.J719 2007 |
|
Dewey Class |
82
|
00 |
$a659.1$222 |
|
ME:Pers Name |
100
|
1 |
$aJones, John Philip. |
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Title |
245
|
10 |
$aWhen ads work :$bnew proof that advertising triggers sales /$cJohn Philip Jones. |
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Edition |
250
|
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$a2nd ed. |
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Imprint |
260
|
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$aArmonk, N.Y. :$bSharpe,$cc2007. |
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Phys Descrpt |
300
|
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$axix, 209 p. :$bill. ;$c24 cm. |
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Note:Bibliog |
504
|
|
$aIncludes bibliographical references and index. |
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Subj:Topical |
650
|
0 |
$aAdvertising$vCase studies. |
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Subj:Topical |
650
|
0 |
$aSales promotion$vCase studies. |
