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Leader |
LDR
|
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cam a 00 |
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Control # |
1
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hbl99050505 |
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Control # Id |
3
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GCG |
|
Date |
5
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20230626113229.0 |
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Fixed Data |
8
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100114s2009 cau b 001 0 eng |
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LC Card |
10
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$a 2009052548 |
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ISBN |
20
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$a9781582435800 |
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ISBN |
20
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$a1582435804 |
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Obsolete |
39
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$a271691$cTLC |
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Cat. Source |
40
|
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$aDLC$cDLC$dDLC$dGCG |
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LC Call |
50
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00 |
$aHF5823$b.O68 2009 |
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Dewey Class |
82
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00 |
$a306.3/4$222 |
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ME:Pers Name |
100
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1 |
$aO'Reilly, Terry,$d1959- |
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Title |
245
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14 |
$aThe age of persuasion :$bhow marketing ate our culture /$cTerry O'Reilly & Mike Tennant. |
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Imprint |
260
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$aBerkeley, CA :$bCounterpoint :$bDistributed by Publishers Group West,$cc2009. |
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Phys Descrpt |
300
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$axvii, 324 p. ;$c24 cm. |
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Note:Bibliog |
504
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$aIncludes bibliographical references (p. 301-303) and index. |
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Note:Content |
505
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0 |
$aClutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. |
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Abstract |
520
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$aTerry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all. |
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Subj:Topical |
650
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0 |
$aAdvertising$xSocial aspects. |
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Subj:Topical |
650
|
0 |
$aMarketing$xSocial aspects. |
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Subj:Topical |
650
|
0 |
$aMass media and culture. |
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Subj:Topical |
650
|
0 |
$aPersuasion (Psychology) |
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AE:Pers Name |
700
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0 |
$aTennant, Mike. |
