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Leader |
LDR
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cam i 00 |
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Control # |
1
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hbl99063793 |
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Control # Id |
3
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GCG |
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Date |
5
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20201110121603.0 |
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Fixed Data |
8
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140227s2014 ncua b 001 0 eng |
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LC Card |
10
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$a 2014004621 |
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ISBN |
20
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$a9780786468195 (softcover : alk. paper) |
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ISBN |
20
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$z9781476603650 (ebook) |
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Obsolete |
39
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$a291734$cTLC |
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Cat. Source |
40
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$aDLC$beng$cDLC$erda$dGCG |
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Authen. Ctr. |
42
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$apcc |
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Geog. Area |
43
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$an-us--- |
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LC Call |
50
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00 |
$aHF6161.T6$bC73 2014 |
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Dewey Class |
82
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00 |
$a659.19/6797309730904$223 |
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ME:Pers Name |
100
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1 |
$aCrawford, Elizabeth Crisp,$d1977- |
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Title |
245
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10 |
$aTobacco goes to college :$bcigarette advertising in student media, 1920-1980 /$cElizabeth Crisp Crawford. |
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Imprint |
260
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$aJefferson, North Carolina :$bMcFarland & Company, Inc., Publishers,$c[2014] |
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Phys Descrpt |
300
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$aix, 229 pages :$billustrations ;$c26 cm |
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Tag 336 |
336
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$atext$btxt$2rdacontent |
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Tag 337 |
337
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$aunmediated$bn$2rdamedia |
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Tag 338 |
338
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$avolume$bnc$2rdacarrier |
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Note:Bibliog |
504
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$aIncludes bibliographical references (pages 203-226) and index. |
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Note:Content |
505
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0 |
$apt. I CIGARETTES AND THE CAMPUS PRESS: HISTORY AND REGULATION -- 1. The History of the Cigarette: The Birth of the Industry and Its Opposition -- 2. The Tobacco Industry, the University and the Campus Paper -- 3. The FTC s Role in Regulating and Ending Cigarette Advertising in Campus Newspapers -- pt. II AN ANALYSIS OF CIGARETTE ADVERTISEMENTS APPEARING IN CAMPUS PAPERS AND STUDENT MEDIA -- 4. Researching the Campus Paper: Methodology, Evaluation and Implications -- 5. The First Page: Cigarette Advertising in Student Newspapers During the 1920s -- 6. Cigarette Advertising Becomes an Institution on Campus: Cigarette Advertising in Student Newspapers During the 1930s -- 7. Targeting the Efforts to the War Front: Cigarette Advertising in College Newspapers During the 1940s -- 8. An Advertising Boom: Cigarette Advertising in Student Newspapers During the 1950s -- 9. The End of the Campaign: Cigarette Advertising in Student Newspapers from 1960 to 1964 -- 10. Support Media: Campus Cigarette Advertising in Broadcast and Sports Programs -- pt. III CONCLUSION -- 11. Cigarette Advertising Themes and Regulations Spanning Five Decades -- 12. Promotions Targeting Young Adults and Youth After Cigarette Advertising Was Discontinued at Colleges and Universities. |
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Abstract |
520
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$a"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--$cProvided by publisher. |
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Subj:Topical |
650
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0 |
$aAdvertising$xCigarettes$zUnited States$xHistory$y20th century. |
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Subj:Topical |
650
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0 |
$aCollege students$xTobacco use$zUnited States$xHistory$y20th century. |
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Subj:Topical |
650
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0 |
$aCollege publications$zUnited States$xHistory$y20th century. |
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Subj:Topical |
650
|
0 |
$aTobacco industry$zUnited States$xHistory$y20th century. |
