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Leader |
LDR
|
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nam a 00 |
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Control # |
1
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hbl99072652 |
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Control # Id |
3
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GCG |
|
Date |
5
|
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20190911110906.0 |
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Fixed Data |
8
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170220s20172017nyua b 001 0 eng d |
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LC Card |
10
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$a2016021876 |
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ISBN |
20
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$a9780231174824 |
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ISBN |
20
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$a0231174829 |
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Obsolete |
39
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$a302105$cTLC |
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Cat. Source |
40
|
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$aGCG |
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LC Call |
50
|
4 |
$aHD30.28$b.S42995 2016 |
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ME:Pers Name |
100
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1 |
$aSherman, Len,$d1956- |
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Title |
245
|
10 |
$aIf you're in a dog fight, become a cat! :$bstrategies for ;ong-term growth /$cLeonard Sherman. |
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Imprint |
260
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$aNew York :$bColumbia University Press,$cc2017. |
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Phys Descrpt |
300
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$ax, 248 p. :$bcol. ill. ;$c24 cm. |
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Note:Bibliog |
504
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$aIncludes bibliographical references and index. |
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Note:Content |
505
|
0 |
$aThe origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye |
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Subj:Topical |
650
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0 |
$aStrategic planning. |
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Subj:Topical |
650
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0 |
$aIndustrial management. |
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AE:Corp Name |
710
|
2 |
$aColumbia Business School Publishing. |
