|
|
|
|
|
Leader |
LDR
|
|
nam i 00 |
|
Control # |
1
|
|
EDZ0001385940 |
|
Control # Id |
3
|
|
StDuBDS |
|
Date |
5
|
|
20190606134327.0 |
|
Linking |
6
|
|
m||||||||d|||||||| |
|
Phy Descr |
7
|
|
cr ||||||||||| |
|
Fixed Data |
8
|
|
150923s2016 enk fo 000|0|eng|d |
|
ISBN |
20
|
|
$a9780191800221 (ebook) :$cNo price |
|
Obsolete |
39
|
|
$a314367$cTLC |
|
Cat. Source |
40
|
|
$aStDuBDS$beng$cStDuBDS$erda$epn |
|
LC Call |
50
|
4 |
$aHF5412 |
|
Dewey Class |
82
|
04 |
$a658.8003$223 |
|
Title |
245
|
02 |
$aA dictionary of marketing $h[electronic resource] /$cedited by Charles Doyle. |
|
Edition |
250
|
|
$a4th edition. |
|
Tag 264 |
264
|
1 |
$a[Oxford] :$bOxford University Press,$c2016. |
|
Phys Descrpt |
300
|
|
$a1 online resource |
|
Tag 336 |
336
|
|
$atext$2rdacontent |
|
Tag 337 |
337
|
|
$acomputer$2rdamedia |
|
Tag 338 |
338
|
|
$aonline resource$2rdacarrier |
|
Note:General |
500
|
|
$aThis edition previously issued in print: 2016. |
|
Abstract |
520
|
8 |
$aThis is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing. |
|
Tag 588 |
588
|
|
$aDescription based on online resource; title from home page (viewed on May 4, 2016). |
|
Subj:Topical |
650
|
0 |
$aMarketing$vDictionaries. |
|
AE:Pers Name |
700
|
1 |
$aDoyle, Charles,$d1959-$eeditor. |
|
Host Item |
773
|
0 |
$tBuhl Oxford Reference eBooks |
|
Elec Loc'n |
856
|
40 |
$uhttps://oxfordreference.com/view/10.1093/acref/9780198736424.001.0001/acref-9780198736424$yClick for access to full text electronic version of this title. |
