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$gPART I. MARKETING IN COLONIAL AMERICA, 1607-1790: A. THE ROLE OF MARKETING IN ECONOMIC DEVELOPMENT: 1. $tMarketing in colonial villages, 1625-90 /$rCarl A. Bridenbaugh -- $g2. $tColonial ports as marketing and distributing centers, 1690-1720 /$rCarl A. Bridenbaugh -- $g3. $tMarket outreach and urban trade rivalry, 1720-42 /$rCarl A. Bridenbaugh -- $g4. $tAmerican coastwise trade /$rE.R. Johnson, $rT.W. van Metre, $rG.G. Huebner, $rD.S. Hanchett -- $g5. $tMarkets for colonial manufactures /$rVictor S. Clark -- $g6. $tColonial commerce, English mercantilism, and economic development /$rEdward C. Kirkland -- $g7. $tCredit in a rapidly growing colonial market /$rWilbur C. Plummer -- $gB. MARKETING AND ITS ENVIRONMENT: A TWO-WAY FLOW: 1. The $tmarketing environment of Massachusetts Bay Colony /$rStanley J. Shapiro -- $g2. $tColonial newspaper advertising and freedom of the press /$rSteven J. Shaw -- $g3. The $tregulatory practices of the time /$rAlbert A. Giesecke -- $g4. $tPolitics, economics, and the Indian trade: the northern settlements /$rPeter Wraxall -- $g5. $tPolitics, economics, and the Indian trade: the southern settlements /$rLewis C. Gray -- $g6. $tCurrency problems during Confederation /$rGerald Carson -- $gC. MARKETING INSTITUTIONS, AGENCIES, AND PRACTICES: 1. $Tobacco marketing in colonial America /$rLewis C. Gray -- $g2. $tMarketing in colonial Virginia /$rJohn S. Bassett -- $g3. The "$tCharleston factor": a southern marketing institution /$rLeila Sellers -- $g4. $tBusiness practices on the eve of the Revolution /$rVirginia D. Harrington -- $g5. $tColonial newspaper advertising /$rWesley Wallace -- $gPART II. MARKETING IN AMERICA, 1790-1860: A. TOWARD A NATIONAL MARKET: 1. The$tdeveloopment of a national economy /$rLouis B. Schmidt -- $g2. The $tcosts of internal transportation /$rGeorge Rogers Taylor -- $g3. $tCompeting methods of transportation /$rGeorge Rogers Taylor -- $g4. The $tmarketing impact of the Erie Canal /$rRobert G. Albion -- $g5. $tNew York Port and its disappointed rivals /$rRobert G. Albion -- $g6. $tEconomic aspects of southern sectionalism /$rRobert R. Russel -- $g7. The $tgeneral store: a marketing axis of the period /$rHarvey Wooster -- $g8. The $tsanta Fe trade /$rHiram M. Chittenden -- $g9. $tMiddlemen in domestic trade, 1800-1860 /$rFred M. Jones -- $gB. THE CHARACTER AND COMPOSITION OF RETAIL TRADE: 1. $tRetailing development and practices /$rFred M. Jones -- $g2. $tUrban retailing in 1850 /$rRalph M. Hower -- $g3. The $trole of the western merchant /$rLewis E. Atherton -- $g4. The $tfrontier store: its plant and operation /$rLewis E. Atherton -- $g5. $tEarly retail advertising /$rLewis E. Atherton -- $g6. The $tindomitable peddler /$rGerald Carson -- $gC. THE WHOLESALING SYSTEM: 1. The $tperils of Pearl Street /$rGerald Carson -- $g2. The $tearly history of American auctions /$rRoy B. Westerfield -- $g3. The $ttobacco warehouse auction system /$rJoseph C. Robert -- $g4. The $tmiddlemen of the wool trade /$rArthur H. Cole -- $g5. $tTextile selling agents /$rEvelyn H. Knowlton -- $g6. $tAreas of friction between planter and cotton factor / $rRalph W. Haskings -- $gD. ADVERTISING AND MARKETING PRACTICES OF THE PERIOD: 1. An $tearly use of brands and trade names /$rJoseph C. Robert -- $g2. The $tmarketing policies of Reed & Barton /$rGeorge S. Gibb -- $g3. $tReport of an early commercial traveler /$rTheodore F. Marburg -- $g4. The $tproduction, processing, and transportation of foodstuffs /$rEdgar W. Martin -- $g5. $tFinancing and marketing the Louisiana sugar crop /$rJ. Carlyle Sitterson -- $g6. The $tfur trade of the far west /$rHiram M. Chittenden -- $g7. $tAdvertising and the newspapers that carried it /$rFrank Presbrey. |
