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Description Field Ind Field Data
Leader LDR aam a 00
Control # 1 92164121
Date 5 20190911110444.0
Fixed Data 8 920521s1991 enka b 001 0 eng
LC Card 10    $a 92164121
ISBN 20    $a0750602589
Obsolete 39    $a92764$cTLC
Cat. Source 40    $aDLC$cDLC
LC Call 50 00 $aHF5415$b.C52717 1991
Dewey Class 82 00 $a658.8$220
ME:Pers Name 100 $aChristopher, Martin.
Title 245 10 $aRelationship marketing :$bbringing quality, customer service, and marketing together /$cMartin Christopher, Adrian Payne, and David Ballantyne.
Imprint 260    $aOxford ;$aBoston :$bButterworth-Heinemann,$c1991.
Phys Descrpt 300    $aviii, 204 p. :$bill. ;$c24 cm.
Series:Diff 490 $aThe Marketing series
Note:General 500    $a"Published in association with the Chartered Institute of Marketing."
Note:Bibliog 504    $aIncludes bibliographical references and index.
Local Note 590    $aRecommended in Best Books for Academic Libraries
Subj:Topical 650  0 $aMarketing.
Subj:Topical 650  0 $aCustomer services.
Subj:Topical 650  0 $aQuality control.
AE:Pers Name 700 $aPayne, Adrian.
AE:Pers Name 700 $aBallantyne, David.
AE:Corp Name 710 $aChartered Institute of Marketing.
SE:Ufm Title 830  0 $aMarketing series (London, England)