Contributor
Shapiro, Stanley J. comp.
Imprint:Homewood, IL : R. D. Irwin, 1968.
Descriptionviii, 484 p. ; 24 cm.
Note:PART I. MARKETING IN COLONIAL AMERICA, 1607-1790: A. THE ROLE OF MARKETING IN ECONOMIC DEVELOPMENT: 1. Marketing in colonial villages, 1625-90 / Carl A. Bridenbaugh -- 2. Colonial ports as marketing and distributing centers, 1690-1720 / Carl A. Bridenbaugh -- 3. Market outreach and urban trade rivalry, 1720-42 / Carl A. Bridenbaugh -- 4. American coastwise trade / E.R. Johnson, T.W. van Metre, G.G. Huebner, D.S. Hanchett -- 5. Markets for colonial manufactures / Victor S. Clark -- 6. Colonial commerce, English mercantilism, and economic development / Edward C. Kirkland -- 7. Credit in a rapidly growing colonial market / Wilbur C. Plummer -- B. MARKETING AND ITS ENVIRONMENT: A TWO-WAY FLOW: 1. The marketing environment of Massachusetts Bay Colony / Stanley J. Shapiro -- 2. Colonial newspaper advertising and freedom of the press / Steven J. Shaw -- 3. The regulatory practices of the time / Albert A. Giesecke -- 4. Politics, economics, and the Indian trade: the northern settlements / Peter Wraxall -- 5. Politics, economics, and the Indian trade: the southern settlements / Lewis C. Gray -- 6. Currency problems during Confederation / Gerald Carson -- C. MARKETING INSTITUTIONS, AGENCIES, AND PRACTICES: 1. obacco marketing in colonial America / Lewis C. Gray -- 2. Marketing in colonial Virginia / John S. Bassett -- 3. The " Charleston factor": a southern marketing institution / Leila Sellers -- 4. Business practices on the eve of the Revolution / Virginia D. Harrington -- 5. Colonial newspaper advertising / Wesley Wallace -- PART II. MARKETING IN AMERICA, 1790-1860: A. TOWARD A NATIONAL MARKET: 1. The develoopment of a national economy / Louis B. Schmidt -- 2. The costs of internal transportation / George Rogers Taylor -- 3. Competing methods of transportation / George Rogers Taylor -- 4. The marketing impact of the Erie Canal / Robert G. Albion -- 5. New York Port and its disappointed rivals / Robert G. Albion -- 6. Economic aspects of southern sectionalism / Robert R. Russel -- 7. The general store: a marketing axis of the period / Harvey Wooster -- 8. The santa Fe trade / Hiram M. Chittenden -- 9. Middlemen in domestic trade, 1800-1860 / Fred M. Jones -- B. THE CHARACTER AND COMPOSITION OF RETAIL TRADE: 1. Retailing development and practices / Fred M. Jones -- 2. Urban retailing in 1850 / Ralph M. Hower -- 3. The role of the western merchant / Lewis E. Atherton -- 4. The frontier store: its plant and operation / Lewis E. Atherton -- 5. Early retail advertising / Lewis E. Atherton -- 6. The indomitable peddler / Gerald Carson -- C. THE WHOLESALING SYSTEM: 1. The perils of Pearl Street / Gerald Carson -- 2. The early history of American auctions / Roy B. Westerfield -- 3. The tobacco warehouse auction system / Joseph C. Robert -- 4. The middlemen of the wool trade / Arthur H. Cole -- 5. Textile selling agents / Evelyn H. Knowlton -- 6. Areas of friction between planter and cotton factor / Ralph W. Haskings -- D. ADVERTISING AND MARKETING PRACTICES OF THE PERIOD: 1. An early use of brands and trade names / Joseph C. Robert -- 2. The marketing policies of Reed & Barton / George S. Gibb -- 3. Report of an early commercial traveler / Theodore F. Marburg -- 4. The production, processing, and transportation of foodstuffs / Edgar W. Martin -- 5. Financing and marketing the Louisiana sugar crop / J. Carlyle Sitterson -- 6. The fur trade of the far west / Hiram M. Chittenden -- 7. Advertising and the newspapers that carried it / Frank Presbrey.
Bibliography Note:Bibliography: p. 477-484.
