Graphic design thinking : beyond brainstorming / edited by Ellen Lupton.

Contributor Lupton, Ellen.

Edition Statement:1st ed.

Imprint:New York : Princeton Architectural Press ; Baltimore : Maryland Institute College of Art, 2011.

Description184 p. : ill. (some col.) ; 22 cm.

Note:Includes index.

Note:Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?

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