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When ads work : new proof that advertising triggers sales / John Philip Jones.
Author:
Jones, John Philip.
Edition Statement:
2nd ed.
Imprint:
Armonk, N.Y. : Sharpe, c2007.
Description
xix, 209 p. : ill. ; 24 cm.
Bibliography Note:
Includes bibliographical references and index.
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Author:
Jones, John Philip.
Subject:
Advertising -- Case studies.
Sales promotion -- Case studies.