Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

Author: Webster, James G.

Edition Statement:2nd ed.

Imprint:Mahwah, NJ : Lawrence Erlbaum Associates, 2000.

Descriptionx, 282 p. ; 24 cm.

Bibliography Note:Includes bibliographical references and index.

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