Strategic advertising management / Larry Percy, Richard Elliott.

Author: Percy, Larry.

Edition Statement:2nd ed.

Imprint:Oxford ; New York, N.Y. : Oxford University Press, c2005.

Descriptionxviii, 335 p., 10 p. of col. plates : ill. ; 25 cm.

Bibliography Note:Includes bibliographical references and index.

Bibliography Note:Includes bibliographical references and index.

Note:Recommended in Resources for College Libraries

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