The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.

Contributor Rushkoff, Douglas.

Imprint:[Boston, MA] : WGBH Educational Foundation ; WGBH (television station : Boston, MA) ; PBS Home Video, 2001.

Description1 videodisc (60 min.) : sd., col. ; 4 3/4 in.

Note:Originally broadcast as a segment of the television program : Frontline.

Note:"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America" --Http://www.pbs.org/wgbh/pages/frontline.

Location Note : REQUEST AT THE CHECK-OUT DESK.

This item has been checked out 6 time(s)
and currently has 0 hold request(s).