Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart.

Author: Bogart, Leo.

Edition Statement:3rd ed.

Imprint:Lincolnwood, IL : NTC Business Books, c1996.

Descriptionxxi, 374 p. ; 24 cm.

Bibliography Note:Includes bibliographical references (p. 315-361) and index.

Note:Recommended in Best Books for Academic Libraries

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