If you're in a dog fight, become a cat! : strategies for ;ong-term growth / Leonard Sherman.

Author: Sherman, Len, 1956-

Imprint:New York : Columbia University Press, c2017.

Descriptionx, 248 p. : col. ill. ; 24 cm.

Note:The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye

Bibliography Note:Includes bibliographical references and index.

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