The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg.

Author: Bertini, Marco, author.

ImprintCambridge, Massachusetts : The MIT Press, [2020]

Descriptionxv, 180 pages : illustrations ; 24 cm.

Note:I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move.

Bibliography Note:Includes bibliographical references and index.

Note:"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future."-- Provided by publisher.

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