A dictionary of marketing [electronic resource] / edited by Charles Doyle.

Contributor Doyle, Charles, 1959- editor.

Edition Statement:4th edition.

Imprint[Oxford] : Oxford University Press, 2016.

Description1 online resource

Note:This edition previously issued in print: 2016.

Note:This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

E-Resource:Electronic resource: Click for access to full text electronic version of this title.

This item has been checked out 0 time(s)
and currently has 0 hold request(s).